Image Analysis

The intended audience for this image is women. The camera shot of this advertisement is over the shoulder shot, this makes the image seem real as there is no additional edited imaging added to it, the image also shows that the model has a association with the audience and makes the audience feel the feel to purchase the product to feel the product for themselves rather than seeing an advertisement on television or in a magazine. The colours that have been used in the advertisement are basic, which does not make the image look too over crowded; the colours used are Red, Navy, Beige and White. The other products that are also in the advert are alternative colours the product is available in, depending on customer likes and dislikes they would think about which colour to buy. Using a dark background brings out the skin and hair colour of the model the model is wearing a navy vest top to equal out the colours on the image. The name of the product ‘Dolce & Gabbana Lipstick Roses collection’. By using a fair skin coloured model brings out the colour of the product which is eye catchy for customers as that would be the first thing they look at.